messaggio d'arte

A message of art: the energy of Elena Paroucheva

Translation
Belen Espino

“In my work I try to connect art and the environment. I want to take another look at our landscapes, both in the countryside and in the city”, this is how artist Elena Paroucheva describes her work. Her origins are Bulgarian, born in Yambol and graduated in Fine Arts. An artist eager to preserve the natural environment through her artistic vision and the different techniques she learned. Her language of expression is art, divergent forms and concepts that synthesize, in a certain sense, her ideas and fantasies in an art message; between painting, sculptural technique and installations. Her works interact with the environment because, as we will see later, the objects she will use for her works are already present in our hills and in the cities. Created by men to connect with the whole world.

From the idea of a project she creates an artistic movement with the name: Eletric Art. His goal is to transform high voltage line towers, windmills and antennas. Alter their nature of initial use and turn them into real works, with the aim of addressing an art message involving the viewer. Now destined for demolition, the pylons will be his best known works throughout the world. Given the large size, they will certainly not go unnoticed.

From ugliness to beauty.

The art of recovery is of fundamental importance for our environment and the artist Elena has shown how it is possible to create “beauty” through the different concepts and methods of art. In 2004 she created one of her first installations, visited and admired by millions of people, the illuminated trellis is located in France, in Metz. It lights up in the dark creating an unusual atmosphere as a trellis with LED lights is not seen every day.
Some of these works have human forms, in fact they are well integrated with the surrounding environment, transforming an industrial know-how (in this case we mean a set of technical-industrial knowledge) into a work of art, a perfect harmony between man and nature.

Wind Art

Humanized pylons that tell of the relationship that man has with technology. His works are not just aesthetic changes, they are completely functional. The steel is bolted and welded with attached renewable energy generators, together with wind turbines, called: Wind Art.

Ondine

Female figures are very present in the artist’s installations. Ondine work falls into the category of Wind Art conceived by Elena. The similarities and the inspirations also in the name of this trellis adorned with jewels which when seen up close are working wind turbines. The installation seems to recall the legendary creatures resembling fairies and nymphs of mythology; repeatedly portrayed by various artists such as John William Waterhouse.

The humongous installations are also reminiscent of Land Art as they perfectly combine art and environment. The materials she uses are already present and therefore it is also a perfect recycling to which different supplements in terms of materials are combined, including: LEDs, elastic cords, metal mesh etc. Colors for the artist are also an essential aspect that must harmonize with the surrounding place. Lighting was used in urban cities, while saturated and shaded colors in cleaner and greener environments.

If you want to learn more about Land Art and installations in natural environments, click here.

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