An insight into the world of ethical production
Over the past decade, there have been profound changes in the cosmetics and sustainable sourcing environment in terms of sustainability, luxury, and pandemic. The trends themselves have evolved, capturing and including different techniques. Just think of contouring, which in the pre-Kardashian era, only referred to art and architecture.
Odist and its path between sustainability, luxury and pandemic
Odist wanted to establish himself in the luxury cosmetics environment as cruelty-free, ethically sourced, vegan, careful packaging, and a contributor to GoldStandard.org.
The brand Odist bills itself as a bold and local initiative, launched in the UAE in these recent pandemic times. It aims to offer luxury makeup brushes that are also vegan and cruelty-free. The sophistication of the brand gives high standards of quality, with the added support of a two-year warranty. It is important to consider that the luxury beauty market in this country is a fast-growing and new age in its essence. This means that consumers are educated, want authentic ties, and are well informed.
The difference between Odist and other brands among sustainability, luxury, and pandemic
Odist has produced brushes with three vegan hair types, each specific to different textures and formulas. The “silk fiber” tends to layer powder products better. Whereas, “body fiber” is meant to polish and blend liquid or cream products. The effect is great because these brushes don’t hold the cuticle. That is, the bristles absorb less product than their synthetic counterparts. All brushes are Peta Beauty Without Bunnies certified. This confirms that Odist does not test on animals and does not include animal ingredients in its products. Brushes made in this way are more hygienic and ideal for sensitive skin.
The brushes are responsibly sourced and last a long time, so a challenging investment at the beginning avoids multiple uses of unsustainable brushes.
Packaging is also essential. For Odist, it is a luxury consumer experience through sustainable standards. In fact, the materials are recycled and the packaging itself is recyclable.
Local and Global Initiatives
Odist firmly believes that everyone has a role in fighting climate change and a profound impact to make a difference. The brand is actually working with several projects to provide additional benefits to local communities such as clean water and new jobs.
The idea is a strong commitment to the future starting yesterday. Development is always continuous to give the best. Odist sets transparent goals to demonstrate a truly sustainable effort. Adaptation is a constant process, including mistakes.
It all starts in 2020 with CarbonOffset: since its inception, Odist has been learning how to give back. And it begins with 10 AEDs per order donated to Goldstandard to reduce its carbon footprint and emissions.
In 2021 we talk about Net Zero CO2 highlighting how to adjust and be clearer about the level of environmental impact. Odist wants to become carbon neutral and will go to develop an assessment to include carbon in the supply chain. This will improve offset initiatives for proper offsetting.
Finally, 2022 will come with the theme of “negative testing” to remove carbon dioxide from the atmosphere. The idea is to look at manufacturing, packaging, energy consumption to get to 2023 with the focus on people and community.
