Social media e industria cosmetica

Social media and the beauty industry

Visual Curator
Marilaura Ingarozza
Bryan Bravo
Federica Severgnini

In recent years, there has been a growing awareness regarding the environmental impact of the cosmetic products we use on a daily basis. Social media has been an essential catalyst for this change, with more and more viral trends promoting the consumption of sustainable cosmetic products and limiting the use of non-sustainable ones. This article will explore these trends and try to understand their impact and importance in the beauty industry.

How much do we care about sustainability?

Foremost, it is crucial to understand why there is this growing awareness. Surely the increased information to which we are exposed strongly supports more ethical choices.

Social media have long been demonized, but their loud voice in dictating new trends often helps to make more informed choices in various fields. We constantly verify this in the relationship between social media and the beauty industry.

In recent years, we have seen an increased concern for environmental sustainability and reducing man’s impact on the planet. The beauty industry has always been a major problem for the environment, with the use of harmful ingredients, harsh chemicals, microplastics, and the resulting production of waste products.

microplastiche social media e industria cosmetica
Microplastics in cosmetics cause marine pollution, PH: marevivo

We are therefore looking at a more conscious public regarding the environmental damage caused by the production and use of more health-friendly products, and this has led to a demand for greener alternatives.

In response to this question, we have seen an exponential growth of sustainable cosmetic products on the market, such as those that are organic, plant-based, and free of harmful chemicals. Not only do these products have less impact on the environment, they are often better for our health because they contain fewer toxic chemicals.

The impact of Social Media

Social media has played an important role in promoting the beauty industry and raising awareness about its importance. Viral trends on various platforms have helped raise awareness of sustainable cosmetic products to a wider audience, creating a culture of responsible purchasing.

One of the most popular trends in recent years has been the “no-buy challenge,in which users pledge not to buy cosmetic products for a certain period of time, usually a month or more. This trend has prompted many people to evaluate their purchases more critically and look for sustainable alternatives.

Other viral trends involved decluttering one’s bathroom. They encourage users to get rid of unused or expired products. This not only helps reduce waste, but also encourages people to think more critically about the products they use regularly.

In addition, many influencers on social media have begun promoting sustainable products and brands, showing their followers how they can be just as effective and convenient as their non-sustainable counterparts. This has helped spread the culture of responsible buying, encouraging consumers to choose sustainable cosmetic products that are not only better for the environment, but also for their health.

cosmetici solidi Social media e industria cosmetica
Solid cosmetics with natural ingredients are increasingly being advertised by influencers

TikTok, a groundbreaking platform

TikTok, in particular, has become a popular platform for promoting products and spreading viral trends about beauty routines. One of the most influential trends has been the “sustainable skincare routine, in which users showcase their routines using only non-harmful products.

This trend has led to the discovery of many interesting cosmetic products, such as oil-based facial cleansers and green tea-based toners. In addition, many users have also started using do-it-yourself products, such as coffee-based body scrubs or avocado-based face masks.

maschera viso avocado

Another viral trend on TikTok has been the “sustainable beauty hack, in which influencers and others share tricks and tips to reduce environmental impact. For example, some of them shared how to recycle their old cosmetics containers or how to use multipurpose products to reduce waste.

In addition, many beauty influencers have started to promote the concept of “slow beauty. It is about using high-quality cosmetics and taking the time to care for your skin properly.

These trends have helped raise awareness about sustainable beauty, and the importance of choosing brands that are better for the environment and our health. They have also helped create a community of consumers who are committed to reducing the environmental impact of their purchases.

In conclusion, viral trends on social media that limit the consumption of non-sustainable cosmetic products and promote the use of sustainable cosmetic products are a positive sign of the growing interest in environmental sustainability. These trends not only help reduce the environmental impact of cosmetic products, but also promote a culture of responsible purchasing and sustainable self-care.

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